Sew Deadly – Issue 10

Posted on Mar 31 2010

Marcy’s Musings

Hi, guys! Sorry I missed putting out a newsletter on the 17th, but I hope you all had a happy St. Patrick’s Day and that you’re looking forward to a wonderful Easter weekend.

Springtime Hand Towels

If you’re looking for a way to “spring” up your home, you might do like Gayle did and embellish some hand towels. She bought two white towels and two Crafter’s Square flower & lace trim packets. Not having time to sew the felt flowers and lace to the towels, she used fabric glue. Within fifteen minutes, she’d made both towels. She let the glue dry, and then hung the towels up in her bathroom. “They’ll do until the tulips bloom,” she said.

Site Spotlight: Kaboose

Kaboose gives you an opportunity to introduce the children you love to the world of crafts. Timely craft projects include April Fool’s Day crafts (a prank gift box, a fake cake, an outrageous letter from a “teacher”), Passover (printables, greeting cards, placemats), Easter (bunnies, lambs, eggs and an adorable clay pot Jesus) and Earth Day (planters, seeded bookmarks, mobiles).  The craft site also include birthday party crafts.

Writing Up A Storm – March 2010

Posted on Mar 16 2010
  Writing Up A Storm   March 2010
    Welcome!

February was a busy month, and March is already shaping up to be even busier. But that’s a good thing, right? It means I have work!Carolyn Howard-Johnson has graciously agreed to step in and provide this month’s Question of the Month article. Carolyn will be shedding light on marketing myths that can ruin our books and our careers.

    In This Issue

QUESTION OF THE MONTH: WHAT MARKETING MYTHS CAN KILL MY BOOK AND MY CAREER?(Answer provided by guest columnist Carolyn Howard-Johnson.

FYI – Important news for book reviewers

LINK OF THE MONTH

MARKET SPOTLIGHT

S H A M E L E S S SELF-PROMOTION

(Don’t forget to send yours in!)

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10 Marketing Myths That Can Kill Your Book and Career

(And Their Remedies!)

By Carolyn Howard-Johnson

Here are excuses many authors use not to promote, killers all. Each includes advice that will help a writer salvage his book and career from wrong thinking.

* ”My book is doing well enough. My career is on an upturn. I can easily take a year off from promoting to write.”

Advice: Cut back if you must but slot in some time to keep the efforts you’ve already made at least at a simmer.

* “I hear everyone is cutting back on promotion so why shouldn’t I?”

Advice: Didn’t your mother ever ask you, “If Johnny jumped off a cliff, would you do it, too?” Look at those authors. If they’re selling lots of books, it’s because somebody (their publisher, bookstores, their publicists) is promoting them. I’ll bet, though, that most of the authors saying this aren’t selling very many. Look at your situation. If you don’t do it, who will do it for you?

* ”I like Carolyn’s Frugal Book Promoter idea so I’m going to only do things that cost no money at all.”

Advice: Hey! Frugal is one thing. Cheap is another. Some of the best things you can do cost some money. An example is American Booksellers Association Advance Access program. Find it at www.bookweb.org. Careful though. Always weigh the “rightness” of any program for your particular book. 

* ”I’m gong to examine everything I’m doing and only continue what I can prove is working.”

Advice: You may not be able to prove much, if anything. That’s not the way marketing works. Judge how well your entire campaign is going only after you have given it plenty of time to work. If one thing is working well, maybe it is because your title or name is being seen elsewhere. Balance your campaign, yes. Try new things, yes. Cut back on a few only if you must. Keep in mind that book sales are not necessarily the most valid way to evaluate your promotion.

* ”Nothing I’ve tried works. I’m giving up.”

Advice. You may be on the brink. Or maybe you’ve been giving up on each aspect of your campaign too early. Any marketing plan must be many-pronged, frequent and long-term.

* ”If I cut back on promotion and find my sales slipping, I can always gear up again.”

Advice: Yikes! Good publicity and promotion build. It’s like skipping rocks on a pond. With each stone, ripples wave out, out, out. Eventually, after you’ve skipped lots and lots of stones, the results start coming back to you in waves. If you stop whipping those stones into the water, the results dissipate. It will take a long time to get enough stones dancing across the water again to match what you’ve done and, once you lose momentum, you may never get it back.

——

Carolyn Howard-Johnson is the author of The Frugal Book Promoter: How to Do What Your Publisher Won’t, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success and an Amazon Short, “The Great First Impression Book Proposal: Everything You Need To Know To Sell Your Book in 20 Minutes or Less.” Learn more at www.howtodoitfrugally.com.

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FYI – Important news for book reviewers

Reviewers may obtain electronic ARCs of Poisoned Pen Press
novels by going here http://netgalley.com/ and signing up. Once approved, they can then access the chosen PPP title(s), PPP ask for a copy of the review and it would not be a bad idea to email a copy to the author involved either.

Thanks to reader Mary Reed for this information!
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LINK OF THE MONTH: Book-Clubs-Resource.com

Maybe this site can help you get your books read by book clubs.

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MARKET SPOTLIGHT: Always Keepers Press

Always Keepers Press is a new audio book publisher currently seeking submissions in the genres of sweet romances, inspirational romance, speculative Christian fiction, Christian conservative non-fiction and cozy mysteries. Visit AKP online for additional information.

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S H A M E L E S S Self-Promotion

Gayle Trent: My previously out-of-print book Between A Clutch and A Hard Place is currently available in audio form by Always Keepers Press. My Daphne Martin mystery series has been sold to Simon & Schuster’s new imprint Gallery by my agent, Robert Gotlieb.

 

About Gayle Trent 
 
Gayle Trent is a full-time author and freelance writer. Her current cozy mystery series include the Daphne Martin Mystery Series for Bell Bridge Books and the Embroidery Mystery Series for NAL/Penguin. The latest Daphne Martin mystery is titled Dead Pan. The first embroidery mystery, The Quick and The Thread, will be released in August of 2010.
 

 

Links
  Gayle’s webpage Gayle’s Twitter Account

 
Gayle – Fresh Fiction 
  
 
Gayle’s Blog

 

 
 

 

 

© 2005 Company Name. All rights reserved  

Introducing Madgalena Ball

Posted on Mar 11 2010

How to Create Literary Fiction

 By Magdalena Ball

As a book reviewer, I get anywhere from fifty to one hundred review requests a week. Of these, I might accept five or so. While I do occasionally take nonfiction books, most of what I accept will be in the genre known as literary fiction. But just what is literary fiction? What differentiates literary fiction from what most publishers class as commercial or genre oriented fiction, and why am I biased towards it? It’s a question I get asked regularly. Some, like author David Lubar (“A Guide to Literary Fiction,” 2002) equate the label with work that is pompous, dull, plotless, and overly academic: “If you’re ever in doubt about whether a story is literary, there’s a simple test. Look in a mirror immediately after reading the last sentence. If your eyebrows are closer together than normal, the answer is yes.” Publishers often use this label for work which defies other genre distinctions, eg it isn’t romance, isn’t “chick-lit,” isn’t science or speculative fiction, isn’t a thriller, action, or political drama. It is meant to denote a fiction which is of higher quality, richer, denser, or, as the literary fiction book club states, work which “can make us uncomfortable or can weave magic.” These distinctions aren’t always clear, and there are some superb exceptions to the genre rule, such as Margaret Atwood or China Mieville, whose high quality work fits the speculative fiction genre, or Umberto Eco and Iain Pears, whose work is full of mystery and suspense. All writers feel that their work is high quality, and most write fiction with the goal of producing great work. So how can we ensure that our work is literary fiction rather than some other form? Here are five tips to guide writers who are inclined to produce literary fiction:

 

1. Aim for transcendency. The one quality which seems to be present in abundance in literary fiction and much less so in other forms, is what agent and author Noah Lukeman calls “transcendency.” It isn’t easy to define, and in his exceptional book, The Plot Thickens (St Martin’s Press, 2002), Lukeman presents a number of points, such as multidimensional characters and circumstances, room for interpretation, timelessness, relatability, educational elements, self discovery, and lasting impression. I would say that transcendency equates to depth, to writing which does more than entertain its readers, and instead, changes something, however small, in the way they perceive themselves. How do you get transcendency in fiction? With a deep theme, deep and powerful characters, complex plots, and exceptional writing skills. Sound easy?

 

2. Read quality literature. This is a lot easier than transcendency, though not unrelated. Since achieving literary fiction is a subtle and difficult thing, you’ve got to develop your literary senses. The best way of doing that is to read books which fit this genre. If you want to create literary fiction, chances are, you probably are already reading it. These are books by the writers we call “great.” Your list of names may differ from mine, but these are the writers who win prizes like the Booker, the Pulitzer, the Commonwealth Prize, and the National Book Award to name just a few. The more great literature you read, the better able you will become at recognising the elements which make a fiction literary.

 

3. Don’t get defensive! Lubar’s article is lots of fun, but literary fiction isn’t meant to be snobbish, academic, plotless, or boring in any way; just well crafted. That may be daunting if you are a writer, but it won’t help your work to shrug off quality by calling it dull or unachievable.

 

4. Re-write. This may be the single most important distinction between literary and other types of fiction. Work which is timeless takes time. There’s no other way to achieve literary fiction than re-writing, dozens, and maybe many more, times. It isn’t glamorous, nor is re-writing dependent on a muse or inspiration like the first draft is. It is just going over and over a work until every word is relevant and integral to the story. This process cannot occur solely in the fingers of the author. Every writer of literary fiction requires an ideal reader, a critique group, a mentor, or someone who can provide the kind of objective advice which will transform your inspiration into a stunning creation.

 

5. Don’t stress about it! Of course there is no point in worrying so much that you get writer’s block (and if you do, get hold of Jenna’s terrific book on the topic :-) . If you read great books, write fiction which is true to your own creative vision, and revise (with feedback from others) until the work is as perfect as you can make it, you will produce literary fiction. That’s all there is to it. Writing a novel is about as hard as writing gets. Writing literary fiction can take years, often with little reward, at least until the book is completed (and in many instances, thankless even after publication, assuming you are published). But if you can’t stop yourself; if the desire for producing something truly beautiful outweighs utilitarianism, then you are really and truly a literary writer and your work will have transcendency. I’ll look forward to reading and reviewing it!

Magdalena Ball runs The Compulsive Reader. She is the author of the poetry book Repulsion Thrust, the novel Sleep Before Evening, a nonfiction book The Art of Assessment: How to Review Anything and three other poetry chapbooks Quark Soup, and, in collaboration with Carolyn Howard-Johnson, Cherished Pulse and She Wore Emerald Then. She also runs a radio show, The Compulsive Reader Talks.

Sew Deadly – Issue 9

Posted on Mar 03 2010

Marcy’s Musings

Hi, there! Congratulations to Dianna Salciccioli, winner of Gayle’s FreshFiction “cozy, romantic February prize pack.” Dianna won an autographed copy of Dead Pan and a sterling silver locket.

As you can see, Gayle made good on her promise to do more redwork. She started this pillowcase on Super Bowl Sunday. Hey, you have to do something between commercials, right? (Kidding!) Now if she can just find time to do the other one….

Artist Spotlight: Peter Fasolino 

I’m introducing you to Peter because he did some wonderful drawings which Gayle turned into cross-stitch patterns for The Quick and The Thread. Peter is a talented artist and also something of a noir detective film buff, so he and Gayle got along great. Peter was gracious enough to prepare these drawings this past weekend when he was snowed in.

Thank you, Peter!

Just look at my precious Angus! Isn’t this a terrific rendering?

Look for the cross-stitch patterns for these coming soon in The Quick and The Thread!