What is a blog tour?

Posted on Jul 24 2009

Last week I embarked upon my first blog tour. I thought I was one of the last people to become introduced to this relatively new form of publicity. But when I invited a group of writers to join me on my blog tour and was asked by more than one “What exactly IS a blog tour?”, I thought I should address the question here.

A blog tour is simply an event wherein a number of blogs agree to have an author “appear” via articles or interviews. It’s the equivalent of a cyber book tour.

My blog tour began on Monday, October 20, with WOW! Women On Writing’s blog The Muffin. My blog tour started there because I’m doing my blog tour through WOW! Women On Writing. I chose WOW! because they were the least expensive I’d found. However, Angela Mackintosh has been truly wonderful. She’s guided me through this entire process with diligence
and patience, acting as a virtual tour guide in getting me to various destinations with whatever I’m supposed to bring along.

So far, I’ve done four interviews, six articles and shared one review of Murder Takes the Cake. I’ve still got more interviews and articles to do next week. So, as you can see, it’s a lot of work; but I believe it’s paying off.

I have to admit, I like the interviews the best. Often the questions I’m asked make me stop and think. As I analyze my work or myself, I end up learning as well as providing information.

I’ve been able to follow comments on some of the blogs, and that’s a cool experience as well. For instance, at Whole Latte Life, I talked about integrating cake decorating into my cozy mystery. One of the readers was surprised to learn that I’m not a professional cake decorator. I told her I was actually far from it, and she was encouraged by that.

I’ve watched my website traffic increase throughout this blog tour. Plus, my publisher has me on Google Alerts and is notified when I appear on these blogs. Most recently, I’ve joined a group of like-minded authors who do monthly virtual blog tours at member sites.

If you decide to do a blog tour, do your homework. If you choose to do all the legwork yourself, be sure and read Alyice Edrich’s article, “Host Your Own Event: Take a Blog Tour” at http://thedabblingmum.com/writing/hostevent/blogtour.htm. If you prefer to get some professional help, investigate your options before making a commitment. Consider your budget and what you expect to get out of the tour. Ask plenty of questions before deciding which Blog Tour Guide is right for you.

Hope this helps!

For more writing information, please visit my Squidoo Lens at http://www.squidoo.com/writingfreelanceandnovels. Also, visit my Coaching  page.

2 responses to “What is a blog tour?”

  1. Gayle, love the new site! Lot nicer than mine! Gave you some props on my Facebook page – hope you get some traffic from it.

  2. Gayle says:

    Thank you so much!

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